We act instinctively towards the colour of a product. The colour wheel device, organising products by colour, can be used across multiple platforms to visually demonstrate the range and endless possibilities.





Online the colour wheel is interactive, like a map. Designed to feel more like a design program than a online store with colour swatches and complimentary colour suggestions given.






Multicoloured billboards and single colour underground posters that match the colour of that tube line.




A new version of the traditional paper colour wheel.

We relaunched No7 makeup with the new ‘TaDah’ moment campaign. From mascara to anti-aging skincare the main model shot evokes how the product has made the woman feel. And unlike most beauty advertising, there is absolutely no retouching.

Photography: Ryan McGinley

To showcase the range of products for the season we created these summer holiday style snapshots to mix & match across press, instore and online.

Photography: Neil Stewart

For a new mascara launch we created a competition to find Britain’s best wink,
where we asked women to upload a video of their best wink on Facebook.

Photography: Rankin

Set in the puppet world, the light hearted heroines Eleanor, Bernadette and Irene compete to see who had the worst day and deserves the last Diet Coke in the fridge.

Director: Legs
Music: Santigold

Green Bottle is a new milk bottle made of paper (and a little bit of plastic.) For its launch I helped create a playful look and feel inspired by paper.

To each supermarket launch we sent a custom milk float to serve special green milkshakes and monster bins that ‘talk’ when you put anything inside to encourage people to recycle the new paper packaging.

To showcase the films on offer we created a box of beer / box set visual.









EXPERIENTIAL:




Drive-thru cinema nights in supermarket carparks serving tres chic petit croissants.

For a makeup range aimed at young adults the aim of the print aims is to show a glimpse in to a real teenage girls life with a empowering, confidant attitude.

Photography: Bella Howard

Unlock the Power of Plants

Each product contains a key plant extract which is x-rayed to highlight it’s properties. Unlock more information about the extract in each product by using the Botanics App which launches a interactive augmented reality animation.






EXPERIENTIAL :



To launch the first product in the range, which contains the hibiscus extract, we would install giant flowers all around the country.






Visitors can interact with the flower, using the Botanics App, to discover more and
'x-ray' the extract for themselves.





Visitors could also win a free product by picking one of the hibiscus flower which we have ‘planted’ in augmented reality at each location before they are all gone.

Instead of creating a new film to promote Great Britain, we would use a curated selection of existing YouTube videos to prove just how great Britain is.

We would ‘tag’ thousands of clips from different videos and control the exact bit of the video to be played, arranged to play in sequence in a video wall.





Search ‘fashion’ and each model on a different London Fashion Week runway will strut her stuff one after the other.





Clips of Eastenders best bits all end on the infamous ‘duff duff duff’ theme tune.





British design icons one by one tell you what they think is great.





Classic ‘Carry On’ film catchphrases like ‘Oh you cheeky monkey!’ in response to inevitable naughtyness.





Nothing, empty things, zero, disappearing things.





And if we don’t have a video for something yet we would take that as a challenge.

Look and logo for IKEA's new online gifting service, which allows you to set up a event and invite guests to add contributions to your gift card.

The welcome pack includes the catalogue with page markers to help people get excited about what they might get and cheeky present tags for telling your guests about your account.

The catalogue to accompany the show questions what we personally treasure, design to last, why keep creating more, and ultimately are we as graduates or the catalogue itself worth holding on to?

Green tip-in pages throughout add extra content around the question featuring guest writers and students responses collected in a series of workshops. While the contents and contact list becomes the cover.

The packs aim to spread the Libre Culture Manifesto and inform creatives of its argument against the restrictions imposed by copyright laws. Instead promoting copyleft to keep work and ideas open to sharing and remixing.

A good idea often starts as a scribble. Each page inside is printed stating that by using this paper you agree to the terms of a Copyleft Creative Commons licence, forcing the user to question copyright from the start.

Designed to feel like a small portfolio rather than a catalogue, with exposed binding to allow it to easily open flat for viewing.

Re-packaging of tribal music from Cameroon. Layers of different textures inspired by the patterns painted on to important tribal buildings.

We solved real people's storage dilemmas to demonstrate the three principles
of storage and showcase IKEA's solutions for creating harmony.

A new way to collect donations that visualllises the difference loose change can make when collected on a mass scale.

Infographics Installation
100% Human Hair

Hair is seductive; it can communicate glamour and femininity. It is also one of the few products of the body easily purchased on the high street. Over the last 10 years the amount of hair imported in to the UK has increased x10 to keep up with demand.

The movements of the pen while using a graphics tablet to craft an image on screen don’t relate to the finished product. Recording these movements draws
a new entirely unpredictable looking pattern.

A visual representation of household dust, making the invisible physical. Made from
the dust collected in a average sized family home in one day to make a real size ‘dust bunny.’

Each print is made from a simple wax crayon rubbing from the actual
store front, so while a copy, they are in their own way genuine.